Wednesday, May 11, 2016

App B612 Tops 150 Million Downloads in 19 Months

Tokyo, Japan – March 15, 2016 – LINE Corporation announced today that its selfie camera app B612, available for free on iPhone, Android, and Windows Phone platforms, topped 150 million downloads worldwide as of March 3.
B612 is a dedicated selfie camera app which allows users to customize their photos with a wide variety of filters and effects. The selfie-optimized app boasts a host of features not found in more general-purpose camera apps, including the option to automatically switch to the user’s front-facing camera upon start-up, as well as the ability to easily switch between 92 types of filters simply by swiping the screen.
B612 launched in August of 2014 in time to ride the growing wave of popularity of “selfie culture,” earning it many users across Asia, Central and South America, and Eastern Europe. Subsequently, in August of 2015, camera B612 was awarded top global design award Red Dot’s highest honor, “Best of the Best” in the Communication Design 2015 category. Additionally, the app has taken the number one spot in Google Play’s photography category in 29 countries, and 38 countries in the App Store.
The original 60 filters launched with the app have grown to 92, while regular updates have expanded the wide range of photo and video decoration features available to users. As a result of this continued support, B612 has accrued over 150 million downloads worldwide as of March 3, 2016, 19 months since the app’s launch.
B612 will endeavor to add new filters and selfie-optimized features in order to provide the best selfie experience for its users, as well as to enhance communication between them.

Wednesday, May 4, 2016

B612 – A Selfie App that Only Uses the Front Camera

Naver Japan, the company behind the popular Japanese messaging app Line, has just released another iOS app dedicated to the subtle art of taking selfies. Apparently, the new selfie app seeks to highlight “what is essential,” which, as pointed out in Antoine de Saint-ExupĂ©ry’s “The Little Prince,” is “invisible to the eye.” Small wonder then, at least to those who’ve read the classic allegorical novella, that the app is named B612, after the asteroid home of the book’s title character.
B612 Subtitled “Selfie with the heart,” B612 offers the following key features:
  • 43 filters : 43 filters for you to apply, designed to evoke the time the little prince gazed at 43 sunsets in one day.
  • Random filter : Sometimes it feels like it can take an eternity before you find just the filter you’re looking for. Just tap the random button!
  • Vignette : Both a light touch and vivid expression have their places. Use vignettes to give your photos just the right amount of flavor.
  • Tilt-shift : Blur the lines of focus for a gentle touch that will bring out the true you even more.
  • Silent shutter : Sssh! Take a picture silently so as not to awaken the sheep sleeping soundly in his box.
  • Collage shot : Show everyone a glimpse of your universe by putting your smiles together into one photo.
  • Share : Post your pics and share easily to Facebook, Twitter, and even Instagram. (Only installed apps are displayed)
LINE has already a camera app cum photo editor in store called LINE Camera. The new messenger app is a standalone Selfie app from LINE. B612 only uses the front facing camera of your phone that makes it simple to take some exceptional Selfies.
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